Services
SEO + GEO
Your customers rely on search — organic, generative, and platform-based — to answer questions and evaluate solutions. Visibility isn’t just about ranking higher; it’s about delivering the right information, to the right people, at the right time, with accuracy and intent alignment.
Stronger Visibility Across Every Search Channel
Search has evolved, and so have the ways people discover brands, products, and solutions. Illumastrat helps organizations strengthen visibility, accuracy, and performance across organic search and AI-powered discovery systems. Through SEO, structured content, metadata, and GEO (Generative Engine Optimization), we ensure your digital presence is findable, relevant, and competitive.
Who It’s For
Organizations looking to:
Improve search performance or fix declining visibility
Strengthen content accuracy and discoverability
Prepare for the impact of AI and generative search
Optimize large or complex websites
Increase organic traffic and conversions
What We Do
Search strategy and keyword/intent modeling
Technical SEO improvements + site performance enhancements
Metadata optimization & structured data/schema
Content optimization for clarity, hierarchy, and ranking
GEO strategy for AI-powered search engines
Competitive search landscape analysis
Ongoing measurement and performance tracking
Optimizing for Search Matters
SEO and GEO improve discoverability by aligning content with how users search — across traditional engines and AI-powered systems. Structured, accurate optimization strengthens visibility, credibility, and long-term search performance.
Explore Related Services
-
Content Strategy
Create content systems that engage, inform, and convert. We build modular content frameworks, craft persona-specific messaging, develop compelling stories, and identify performance gaps through comprehensive audits and analysis.
-
Information Architecture
Organize content and navigation in a way users can easily understand and trust. We design modern IA frameworks, labeling systems, and content structures that support user intent, compliance requirements, and large-scale websites and MDM.
-
Taxonomy Design
Create structured, scalable classification systems that improve findability, personalization, and content governance. We design medical, product, and specialty taxonomies that support SEO, metadata, and consistent user experiences across large digital ecosystems.
-
UX + UI
Enhance usability, clarity, and conversion through evidence-based UX improvements. We analyze behavior, streamline user flows, elevate interface designs, and apply accessibility best practices to create intuitive, high-performing digital experiences.
-
Brand
Define a brand that resonates with clinicians, patients, and stakeholders. We craft differentiated positioning, build strong value propositions, and develop visual and verbal identity systems tailored for complex markets.
-
Regulatory Compliance
Ensure every message is accurate, compliant, and ready for review. We develop FDA-safe content, align claims and IP, streamline MLR/RA/Legal workflows, and incorporate accessibility and inclusive design principles across all communications.
-
Digital Audit
Uncover what’s working, what’s not, and where your digital ecosystem can improve. Our comprehensive audits examine UX, SEO/GEO, IA, content quality, compliance, performance, and competitive gaps, providing a clear roadmap for immediate optimization and long-term growth.
The best ideas mean nothing in the dark. That’s where we come in.
Approach
We don’t just build campaigns, we go beyond campaigns to engineer clarity by integrating strategy, data, and creative execution to help you make confident, evidence-backed decisions that move your business forward. Our integrated approach simplifies complexity, connects every touchpoint, and turns data into confident decisions that optimize and drive measurable results. We take a “whole health” approach and look at your entire marketing ecosystem to advise on pieces that could work more efficiently and effectively.
Partnerships
Partnership is our foundation. We blend strategic rigor with authentic collaboration to create solutions that last long after the project ends. We operate as an extension of your team, transparent, responsive, and invested in your success. Our collaboration model ensures strategy and execution stay aligned from vision to impact. We always have your best interest at heart and always look for new ways to help your business grow.
Expertise
Our team brings decades of experience across MedTech, healthcare, and regulated industries—connecting marketing, UX, SEO, and compliance into one cohesive strategy. From AEM to AI to advertising, we bridge the digital and traditional to deliver marketing that’s creative, compliant, and conversion driven. Our team has experience working for and with some of the world’s top organizations, bringing the same strategic thinking, creativity, and operational rigor to your business.
Ready to Illuminate Your Strategy?
Let’s create clarity, structure, and direction for your next stage of growth.
